Business model generation by Alexander Osterwalder

Business Model Generation

This is an essential book to read an own for anyone interested in entrepreneurship, Startups, and business in general.

Learn about the Canvas, a simple system to map any Business Model using 9 blocks:

  • Value Proposition(s)
    • The benefits your product or service brings to your customers
  • Customer Segments
    • The types of customers you offer your Value Proposition(s) to
  • Customer Relationships
    • How you interact with your Customer Segments (High touch, Low touch, etc)
  • Channels
    • How you provide the Value Proposition(s) to your Customer Segments (Website, in person, etc)
  • Revenue Streams
  • Key Partnerships
  • Key Activities
  • Key Resources
  • Cost Structure